Apps are a shortened form of application software and are an up and coming necessity in the business world as it is estimated that 102 billion were downloaded in 2013 which means, more and more businesses are turning to apps to ensure that they can give their customers better support, hopefully enticing more to join them. Therefore if a business cannot provide this level of customer support, they may soon be in the minority, a fact that will certainly hurt their sales forecasts.
Obviously an app is advantageous to those that have downloaded them as, they can keep them fully informed and up to date on any developments, offers or promotions that are available from the person or business that provided the app. If they downloaded a regular app to a personal computer then they will have access to it by just clicking one link that would have been placed in their browser, with no need to type even one letter or have to look through a list of search results. If they have downloaded a mobile app, which would have been especially developed for use on a mobile device like a smartphone or tablet, an icon will have appeared on that device, once again allowing them access to it with just one click. As these apps are clicked on, they are automatically updated with the latest information placed on the app.
Advantages of being an app owner are that you can offer better customer support to your customers and by keeping them updated with all the latest offers and promotions, hope that they will make more use of them than they would have had they not known about them so quickly. Although many businesses today have their e-mail lists for customers with which they hope to keep them equally informed, studies show that these types of business e-mails are only looked at on average 22% of the time whilst a message sent via an app is looked at 98% of the time. This is a huge difference which may continue to increase as apps become even more popular.
Obviously in order to be effective, the app has to be well developed and kept relevant and up to date, with any new offers or promotions being quickly applied to the app so customers will hopefully respond in a like manner. This means the average small businessman will probably need advice if not hands on assistance in making or developing an appropriate app for their business. Fortunately there are web sites like www.itsmonkie.co.uk – app developers uk which can give that advice and support, even to the point of administering it if needed. Obviously though, the businessman would have to decide if he wanted just a regular app or a mobile app, or even both as, due to different factors involved, they must be developed separately, allowing for the differences in the processors and screen size otherwise, the app developer should be able to take care of the rest of the development of the app, based on information provided by the business.