Many businesses today may have applied SEO strategies to their websites in order to attract more visitors but is it still working?
SEO is Search Engine Optimization and the idea of it is to get the attention of the search engines so that they place your website higher on any search listings and so the site is viewed by more people. This is traditionally done by placing keywords strategically into articles and other content on your site. These keywords are specifically designed to get the attention of the search engines which then place your site higher in their list of search results, thereby increasing the chances that the site will be seen and also increasing the chances that your site will ain sales. This is effective as the SEO specialists that applied the keywords to your content are aware of the criteria which the search engines use but, what 80% of the businesses that have used SEO are not aware of is the fact that the criteria used by the search engines, often changes, especially in the case of the more popular search engines like Google. Once the criteria for the search engine changes, your current SEO may be ineffective and the visibility of your site and therefore your increases in sales, begin to wane.
However there is a solution to this potential problem which is easy to acquire as the better SEO Company Los Angeles 2015 and better SEO companies elsewhere, monitor the changes in search engine criteria and amend the SEO on a business’s website accordingly but, only if the business has signed up for a long term plan with the SEO company and not, which is usually the case, a one off fix.
There are other ways of getting people to visit your website other than using keywords though, there is also a method known as back linking or link building and this is where a link to your website is placed in content on a host site. As people look through the host site and see your link, they are encouraged to click on it and be transferred to your site. This is very effective especially if you place your link on a site which is both popular and relevant to what you are selling. Of course the hoist website, if it is popular will have certain standards of quality that it would like to maintain and so the content offered with your link, must be of at least an equal quality. As well as providing keyword assistance, most of the better SEO companies will also advise and assist with link building and they will know the different requirements needed to be met by each of the potential host sites. They will also be able to assist with PPC advertising requests. PPC stands for pay per click and this is a way to promote your site by placing ads on other websites. There are several ways in which these work and a good SEO company will be able to advise you of all of them and make suggestions as to which are probably best for you.