Search engines today function differently compared to how it was years back. Gone are the days when mainly backlinks are seen as the determinant of your site’s ranking. Google has changed the algorithm constantly in order to adapt to the changing demands of the internet users. Now, you need to make sure that you have the right content in order to get the right ranking. The content should be high quality and useful to the readers before the current algorithm will even allow the post to be indexed on the first page.
Given these changes, how do you adapt? It is crucial for website owners to learn how to adapt to these changes. Here are some of the most useful tips on how you can create the best SEO savvy content for the modern internet.
Definition of good content
Modern internet requires high quality content in order to be noticed. But what makes the high quality content that could pass the current Google algorithm’s standard? First, the intention every website should be to provide useful information to the audience. Regardless if it is a DIY instruction, or it is a news site, it should have highly informative content that will not waste the time of the users.
If you’ll look back a few years ago, it was common to see websites that have been implemented mainly for the purpose of backlinking. This is no longer acceptable. Blogs that have the sole purpose of backlinking and making link wheels are deindexed.
Another aspect of a good content is its ability to not bore the audience. How do you not bore the audience exactly? If you are making a 3,000 word content for instance, do you just write everything and post it? These days, you need to make sure that you know how to segregate the ideas. Having headlines to show points of discussion is a way to make a content that will not bore your audience. Also, a leading content marketing agency is going to utilize headlines is in order for them to place keywords in these areas. These are spots wherein the Google Spider wants to look into.
A good content should also be worthy of being shared from one timeline to the next. If you will open your Facebook profile, you’ll never fail to notice blogs that have been shared by your friends and family. These are blogs that contain contents that are worth reading. If you plan on making your own content, you want it to be worthy of becoming viral. Not only does it attract new readers and exploit unexplored networks, but it is also good for SEO.
Lastly, you also want to utilize the keyword wisely. What type of keyword are you supposed to use? Should you stick with the long tail or the simple keyword phrases? For those local businesses trying to get some leverage on their local market, it helps if they could choose the long tail keywords that include their location. Given the trends in mobile searches, this could get you more traffic that you ever think.