Sep 22

Written by: profitimo
Saturday, September 22, 2007

To make money online, there are TWO key activities we must do well:

1. Getting Traffic.
2. Turning that traffic into cash.

These are what separate the winners from the losers. The winners have figured out how to do these activities well while others are scratching their heads. Turning web traffic into cash is also known as "web conversion". Therefore, increasing the conversion rates of your landing pages or web pages will have positive impact on your bottom line.

There are many ebooks that teach you how to get web traffic but not many talk about how to increase landing page conversion rates. Learning how to increase the conversion rates is very important because If your pages can't convert, you are WASTING all your traffic. In this article, I will share with you 7 techniques to increase your landing page conversion rates. If you are using landing pages to promote products online, you will find these tips very helpful.

Let's get started now:

Technique 1: 

Emphasize Product Benefits, Not Features - this is the most fundamental principle in sales but surprisingly not many people are using it. Most people like to blab about features of their product when selling, this is a wrong approach. They should talk about the BENEFITS instead. Because the only reason your visitors read your sales message is to find out what's in it for them. And the best way to tell them that is with a list of benefits that will help them get what they want.

Technique 2: 

Identify Your Unique Selling Proposition (USP) - this is the most important asset you MUST have when selling online. Without a USP, you're just another page in the million of pages on the net. It's your USP that sets you apart from your competitors.

Technique 3: 

Write a Headline that sells - your visitors will all be in a hurry. Only with an attention-grabbing headline that promises to solve their problem and give what they are looking for, will slow them down and urge them to continue reading your message.

Technique 4: 

Use Subheadings as your Executive Summary - most people will scan your page before they decide to continue read the rest of your message or not. The subheadings should tell the summary of your page. So if someone was to skim through your page they will in essence get the main message.

Technique 5: 

Use Post Script (P.S.) - write a short summary of your entire sales message here, repeat some of the strongest benefits here. You will be amazed to find out that most readers will turn to your P.S. after skimming through your headline, subheading and page.

Technique 6: 

Include Free Bonus - Include at least one free bonus - bonus will add value to your offer and increase your chances of making a sale. But don't just through in any kind of bonus. Include bonuses that can complement your offer and make sure you sell the value & benefits of your bonuses.

Technique 7: 

Sales Concern - Address the after sales concern - most visitors are looking for an assurance before they make their final decision. So make sure you reassure your visitors. One technique I use is to tell them about the 100% no question asked Guarantee. Tell them that they have nothing to lose to try the product.

Hope these 7 techniques are beneficial to you. If you use them you should see an increase in your landing page conversion rates. Thanks for reading... You can now download a FREE ebook that describes 40 techniques you can use to increase the conversion rates of your landing pages.

Download FREE E-Book - By Leon Lioe 

Get SEO Free Tools 

Get Free SEO Report for your Website 

Related Links: 

Increase Landing Page Conversion Rates - SEOMOZ.org 

Optimizing Landing Pages 

A Handbook on Raising Landing Page Conversion rates  

How to Develop a Landing Page that Closes the Sale?

Recommended Books: 

Do Audio Clips on Landing Pages Increase Conversion Rates? 

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells - by Robert W. Bly 

Guide to Christ or The Way of Directing Souls that Are Under the Work of Conversion - by Solomon Stoddard, Increase Mather


Author: Leon Lioe

Email: leon (at) ebiz-quadrant (dot) com

Leon is an infopreneur dedicated to sharing his online discoveries across the net. To know more about him and his products and services, you can visit his site at: http://www.online-business-journey.com

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