Jan
9
Written by:
profitimo
Wednesday, January 09, 2008
One of the best tactics you can employ to help you create a successful home business, is to use testimonials from your past customers. Many of your website visitors will be more impressed with you and what you have to offer if you simply use authentic testimonies from your customers.
There are very good reasons for using customer testimonials to help you build your online business. Here are a few of them.
Testimonials Build Credibility.
One of the reasons your customers will buy from you is trust. They must believe that what you say is true. This is the same thing as credibility. If they can see or hear other people's opinion of the product or service that you are offering, it will help to reassure them that someone else trusted you as well.
Testimonials Tell Them That They are In Good Company.
Some people are impressed with who else is using the product or service they are seeking to purchase. They want to be in the same group as your other purchasers. Of course this is a frivolous reason for buying anything, but do you doubt that it is true? Many sellers hope that if a visitor buys his product for the wrong reason, he will at least keep the product for the right reason.
Testimonials Break Up Monotonous Web Copy.
How would you like to visit a website and be reading sales copy from start to finish? Can you say boring? This will drive you nuts, or at the least force you to leave the website before it begins to affect your sanity.
So how should you place these testimonials on your web site? I am glad you asked. Try to bring the authenticity of the person through to the visitor. A full name and city of the person is preferred. If at all possible, try to get pictures of the persons giving testimonials. But of course, you should NOT pay people for their testimonials. That would defeat the purpose of using them in the first place.
Audio Testimonials are Good but Videos Are better.
One popular method for placing testimonials on your website which are proving to get great results, is to have audio of the person on your website. If you place a picture beside the audio clip, then this is even better. What you are actually doing is creating a multi-media experience for your visitor and if the person is truly interested in your product this will help him to make the final decision to buy.
A video clip is an even better tool to help you build a successful home business on the Internet. People love videos and so do the search engines. Creating a video is not easy but it can be done. One resource you may want to check out is trafficgeyser.com It is a little pricey but allows you to send videos to many video submission sites at one time.
You can use testimonials to create a great website and sell more of your goods and services. Why not use these to build a successful home business using the Internet.
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Related Links:
How to get User Testimonial? - By Robert W. Bly
8 Great Uses of Testimonials to Market Your Business - By Wendy Weiss
How To Use Testimonials To Increase Sales? - By Loren Beckart
Helping Your Prospects Overcome "Buying Fears" By Using Testimonials - by Joe Farinaccio
Testimonials : Let Clients Praise Your Good Graces
Online Videos:
Innovate Testimonials
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