Jan
15
Written by:
profitimo
Tuesday, January 15, 2008
I recently had the opportunity to co-host an exciting, informative, webinar about “The Secrets to a Great Landing page.” I was the co-host, invited by nationally recognized article marketer and landing page guru, Lisa Sparks.
The hour+ webinar was primarily focused on the secrets to a great landing, how one should structure their landing page for success and my part, how to correctly and efficiently communicate to your web team or web designer your needs and physically create the landing page.
It was a great learning experience. I have been creating and testing landing pages for years, but Lisa taught me a lot about a few subtle changes that can make a big difference. Without giving too much away (the webinar will soon be available via download) I thought I would share a few of the most interesting tips I learned:
The Secret Outline to a Great Landing Page:
1. Title on page - related to the subject of the linking page
2. Subtitle (optional) more info related
3.Bullets-important things the user/visitor will receive if they do what you are asking
4. Testimonials
5. Contact form
How long should a landing generally page be?
Landing page length will vary greatly depending on three factors, your audience’s sophistication or skepticism, the value of what you are offering, and how much information (contact form) you are asking for. So, all of these factors need to be kept in mind. The more you ask of your visitors (the more information you want to gather about them) the more offers or information YOU must provide.
Check back often for more information on the secrets to a great landing page.
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Related Links:
6 Steps To Creating A Perfect Landing Page - By Gary
Is a Perfect Landing Page possible? - By Dave Chaffey
How to Create the Right Content for a Landing Page?
Create New Pages for PPC Search Landing Pages - By Kevin Lee
Why Google's Ads Bot visit your advertisement landing page? - Thumbshots Articles
Discuss and Share views on Landing Pages:
Webmaster World Forums - How to create the perfect landing page?
Forums Search Engine Watch - 20 Guide lines to create successful landing pages
Recommended Books:
The Winning Edge Series: A Perfect Landing - by Lynn Kirby
Online Videos:
Optimizing Landing Pages and Conversion Paths
Landing Pages & SEO Help
Author: Zachary Katkin
Zachary Katkin is the founder of Naples Web Design Firm, Unique ID Web Design. Zach can be contacted via the company’s web site at webdesignid.com.
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