Is your Google Adwords PPC campaign draining your pockets dry? Are you getting many clicks but no sale? Are you starting to think that perhaps you are not cut out for this business?
OR, do you feel the PPC guide you purchased has made things seem a little too easy?
The reality is, running a Google Adwords Pay-per-click campaign is no longer as easy as it used to be. The high competition for popular keywords and the highly sophisticated Google algorithm, calls for a need to use PPC strategies to beat Google AdWords.
Essentially, your Google Adwords PPC campaign may not be optimized for the following reasons:
1. The minimum cost per click for your keyword is raised to $5.
With such high bid prices, it won't be long before you realize that you need to spend a fortune on advertising. What's more, bidding for $5 doesn't mean that your ad will appear on the first page, particularly for competitive keywords.
2. Poor Ad Copy
If Google thinks that the words used on your PPC ad are irrelevant to your search keywords, a higher minimum cost-per-click may be imposed. In addition, relevance also affects your ad ranking and the number of impressions.
3. Poor Landing Page Quality
Google doesn't like "selfish" landing pages with few outgoing links, or irrelevant content. In fact, Google imposes a Quality Score for landing pages. A low quality score causes Google to hike up the minimum cost-per-click price for keywords in a campaign, and decrease the number of ad impressions.
This is a problem if your PPC ad directs customers to a poor quality affiliate landing page, over which you have no control over.
4. Under-optimized keyword combinations in keyword groups
Believe it or not, Google checks the combinations of keywords you use for your campaign, and compares this with your PPC ad. This affects your ad ranking, and also the number of impressions shown for each specific keyword.
5. Competition
Large corporations with deep pockets, or seasoned internet marketers may be willing to spend top dollar for top ad rankings. Unless you have a huge budget to compete, it will be a challenge to out-bid the big boys.
How then do we use Google AdWords to our advantage?
You need an Adwords PPC guide with a PPC play strategy that is intelligent, holistic and effective. Some PPC guides in the market, explores Google Adwords usage from an elementary level. This is inadequate for success in a Pay-per-click campaign.
Get Free SEO Tools
Get Free SEO Report
Related Links:
Google Adwords PPC Management Tips
10 Adwords Mistake
Adwords PPC for Beginners
Optimize Your Google Adwords PPC Campaigns
Does Google Adwords PPC Prices Affects Yahoo?
Recommended Books:
Complete Guide to Google Advertising">Complete Guide to Google Advertising - By: Bruce Brown
Complete Guide to Google Advertising">SEO: An Hour a Day - By: Jennifer Grappone
Complete Guide to Google Advertising">31 Days to Marketing Millionaire Miracles - By: Tracey Repchuck
Related Videos:
How to Build Killer Google Adwords
Definitive Guide to Google Adwords
Google Adwords Booted Out of You Tube
Samantha Tang runs A Google Adwords PPC Guide, which provides Pay-per-click insights, ideas, opportunities and guides to budding internet entrepreneurs.