Expertise does not guarantee wisdom or accuracy. Even though you might have great knowledge about certain domains, you are liable to make mistakes... some that can even cost you dearly. In the world of Search Engine Optimization services, experts often tend not to pay heed to certain guidelines that are set up by search engines for websites around the world. If you wish to get higher listings on SERPs, make sure you do not neglect the trivialities in your campaign.
A comprehensive and analytical field, Search Engine Optimization is not everyone's game. The following common mistakes are often committed by experts as well:
1) Spamming – Everyone in the online marketing business is aware of the problems related to spamming. As search engines get smarter in tackling web masters and their negative tactics, it is advisable to play safe rather than getting your site blacklisted or banned. But, many a times, experts get into such techniques to get their sites optimized at a quick pace. Spamming tactics like hidden text, keyword stuffing, cloaking, doorway redirects, etc. are commonly used by optimizers. However, it is better to stay away from them.
2) Wrong keyword optimization – Your SEO campaign is sure to be doomed if you use the wrong set of keywords for optimization purposes. Undertake extensive research on the same with the help of tools available on the Internet, as well as by delving into competitor analysis. As an expert, it is a sin for you to get into inappropriate keywords for your client's website.
3) Search engine roadblocks – When you are optimizing a site, avoid creating roadblocks for search engines.
- Do not embed texts or images in flash
- Have an all-encompassing directory structure – it helps in faster crawling
- Have comprehensive internal linking so as to make your site easily navigable
- Do not have text hidden in images
4) One-time process - As Search Engine Optimization Experts, you should realise the importance of continuity in this process. Your campaign should not be a one-time effort. You should constantly monitor and correct errors for the smooth functioning and timely indexing of your website.
Even if you have been into this field for years and call yourself an expert, you are a human after all, and thus prone to committing mistakes. Remember the aforementioned points when you optimize a site and you can easily keep a tab on your follies.
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Related Links:
The biggest SEO Mistakes - By Rob Collyer
Avoiding the 5 Most Common SEO Mistakes - By Johnathon Smith
Top 10 SEO Mistakes - by webconfs.com
Common SEO Mistakes and How to Avoid Them - By Matt McGee
SEO 20 Fatal Mistakes You must Avoid to Succeed
Costly SEO Mistakes You Must Avoid - By Terri Wells
SEO - What am I Doing Wrong - By Vickie J. Scanlon
Recommended Books:
Search Engine Optimation Bible - By Jerri L. Ledford
Online Videos:
The Top 10 SEO Mistakes
Search Engine Optimization Secret
12 Mistakes to Avoid in SEO
Lalita Negi is working with epurplemedia, an online marketing company specialises in web development services i.e ecommerce web development, web application development, Flash Web Development, etc.
