When fighting for your keywords and getting good positions for them make sure that you are not leaving extra traffic on the table.
And you can leave a lot, because Google treats keywords with upper case and lower case in a different way.
For a test I typed into Google (from the same IP address) two search phrases: "best apple ipod" and "Best Apple iPod". At the moment of writing this article sites in search results on positions 4 and 5 for seemingly the same phrase are different.
Dig deeper into this issue yourself, and you will see that for most of the results are the same, but not 100% the same. And having #3 instead of #7 on the 1st page of Google can be a big difference when it comes to traffic volume.
As you can see there is a difference between upper case and lower case, at least for Google. And not so many web site owners know about it. This rumor has just started on a few specialized forums. This means you can beat many competitors in your niche if you focus on gathering backlinks with upper case words instead of lower case words.
Another important issue to consider - make sure you think about the following - are your clients using it upper case in Google? This is serious, because you can spend much efforts on building backlinks with upper case anchor words, whereas no one would type it with upper case words into Google.
Now that you know pros and cons, you can make a decision. But this is an extra gap to get more traffic and better positions in search engines.
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Related Links:
Best Internet Marketing Tips and Advice - By Dim
Uppercase vs. Lowercase - By Paul Cottam
Using Meta Tags as an Online Marketing Strategy - By Grantastic Designs
Online Video:
Keywords for SEO
Dim Vasen is an experience online marketing consultant. To learn more about him you can check his website: Best Internet Marketing Tips and Advice
