Link building is one of the most important aspects of optimizing your website for top search engine placement because search engines view each link to your website as a "vote." There are two types of links that you can build to your website: Reciprocal and one-way links.

Reciprocal Links

Reciprocal links are links that are built from each website, to each website. For example, if you link to another website, and that website links to you, you basically have exchanged reciprocal links. Supposedly, all links to your website are positive, so you should build as many of these types of links as you possibly can. However, don't expect these types of links to raise your search engine rank as much as one-way links will.

One-way Links

One-way links are links from websites that you do not link to. If a website links to you and you do not link to the website, then the website is linking to you on its own accord. If you have some type of relationship with the other website, the search engines shouldn't have any way of knowing about this relationship. They believe the website is linking to you simply because it approves of your website. If you're selling widgets, that website approves of your widgets and wants you to reach more people and sell more of them.

However, you have to be careful about who links to your website. Google wants to see that good websites link to you; that is, "good neighborhood," family-friendly websites. If spam, hate, or adult websites link to you, search engines will view your website as belonging to this family of bad neighborhood websites. It's like having a bunch of pals from the ghetto: The police are more likely to raise their eyebrows when you walk by.

When you build links to your website, build some reciprocal links, but focus hard on one-way link building. These are the highest quality links that you can build. In addition, be sure the websites that link to you are family friendly, quality websites, preferably with high page ranks.

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Related Links:

101 Link Building Tips to Market Your Website - By Andy Hagans

Five Link Building Strategies that Work - By Brian Clark

6 Reasons Why Link Building is so Hard - By Patrick Altoft

Online Video:

Learning Link Building 

Andre Zayas is a professionally syndicated author.

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