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    <pubDate>Fri, 21 Nov 2008 09:02:25 GMT</pubDate>
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      <title>Linking Up - Search Engine Rankings Still Come Down To Links</title>
      <description>Much has been written about link popularity and many a Webmaster will have spent hours or even days figuring out how best to improve their standing. If we concentrate on the top search engine such as Google, Yahoo and MSN, we find that link popularity is calculated as part and parcel of their complex algorithms and basically represents a measure of how many web pages link to a particular site. This in turn suggests how to establish an order of rank when viewed against sites that compete in a similar area. Yahoo and MSN have both lagged behind Google when it comes to utilising link popularity, but in light of stiff competition they have had little choice but to re-jig their algorithms.</description>
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      <pubDate>Wed, 08 Aug 2007 18:13:24 GMT</pubDate>
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