Goals of Social Media Marketing - By Ajay Prasad

Tue, 17 Jun 2008 05:00:00 GMT

Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like dig, delicious, reddit, Wiki. The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sells a product or service.

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Goals of Social Media Marketing - By Ajay Prasad