No, Banner Exchange is a totally different concept unlike Link Exchange. Banner Exchange networks can be used to get more hits. Link Farming is considered as Spamdexing as a single owner of multiple number of websites crosslinks with each other to increase the link popularity of each site and attempts to get higher rankings in Search engines. Link Farming deals with innumerable links in one site whereas in Banner Exchange pages are limited in term of number of link farm. Banner Exchange can have Banner image, title, anchor text, description, and links. Banner ads usually click to a site counting the click through’s and then redirect to the promoted site. Banner Exchange acts as a traffic booster and helps a site to promote its products and services. So, Banner Exchanges cannot be considered as a SPAM technique like link farming.
Banner Exchange
Link Farming
Link Farm Spam