Can anyone explain me what this viral marketing is? How is it different from other forms of marketing?

Hello,

I would also add that viral marketing is spreading faster than regular marketing ideas. That's due to the fact that people are eager to send the message forward themselves, becaus ethey like it or some other reason, and are not "forced" to do so.

Of course - viral marketing campaigns can also be incented in a way - for example "Forward this to 4 of your firends, and you will be a part of a car winning competition" - which is normally used for lead generation.

It is however a little more difficult to launch a viral campaign with a direct reponse in a sense of purchase and not only lead generation, but it is possible to do it anyway.

P.S. if any of you have some good info or case studies on viral campaigns for startups, I will be more than glad to listen.

Matic

 Hi,

I completelly agree with the fact ROI is the decisive factor when it comes to anykind of measurement of marketing activities. On the other hand, mass marketing is still effective, but it also has some low points. It is very hard to measure for one, and sometimes even impossible (you could try doing one mass media campaign at once to see if it drives sales and even that's not accurate) and the other problem is that mass media attacks 100% of viewers but it is effective only on fraction of that number - le't say for the sake of the argument that number is 0,3%.

Modern marketing is trying to get the answer on how to make those 99,7% of people to come in themselves and make them say what/how/when/where they want to be served and not bomb them with TV ads.

I do also agree that mass marketing will not be as efficient to small companies than large ones, but I believe viral marketing can also be conducted in a manner so that it's effective for big players as well.